Manpower Cyprus, on behalf of our client in the beauty and retail industry, is seeking a highly skilled and analytical E-Commerce Specialist to drive online growth and brand presence
Job Description:
As an E-Commerce Specialist, you will be responsible for executing performance-driven marketing strategies across digital platforms Your expertise in PPC, Google Analytics, and other analytical tools will be instrumental in driving sales, increasing website traffic, and improving customer engagement
Key Responsibilities:
- Develop and implement e-commerce marketing strategies to increase online sales and brand visibility
- Manage PPC campaigns across Google Ads, Meta Ads, and other relevant platforms to optimize ROI
- Utilize Google Analytics and other analytical tools to monitor performance, identify trends, and improve campaign effectiveness
- Drive SEO and content marketing efforts to enhance website visibility and organic traffic
- Manage email marketing campaigns and automation to nurture leads and improve customer retention
- Collaborate with the design and content teams to create engaging digital assets
- Analyze customer behavior and market trends to adjust digital strategies accordingly
- Monitor and report on key e-commerce KPIs, providing insights and recommendations for growth
Requirements:
- Bachelor's degree in Marketing, E-Commerce, Digital Marketing, Business, or a related field
- Minimum of 2-4 years of experience in e-commerce marketing and digital advertising
- Proven experience in e-commerce marketing and digital advertising
- Strong analytical skills with expertise in Google Analytics, Google Ads, and social media advertising
- Hands-on experience with PPC campaign management and performance optimization
- Solid understanding of SEO, content marketing, and email marketing strategies
- Ability to analyze data, track key metrics, and make data-driven decisions
- Experience with e-commerce platforms (eg, Shopify, Magento, WooCommerce) is a plus
- Excellent communication and teamwork skills
What We Offer:
- Competitive salary package based on experience and qualifications
- Exciting opportunity to work in the dynamic beauty and retail industry
- Professional growth and career development within a leading company
- Supportive and creative work environment with a data-driven approach