Email Marketing Specialist (Hybrid)

An excellent opportunity has arisen within the Fintech Marketing Industry. Manpower Cyprus, on behalf of our client an international Events Management & Marketing Agency and a certified Great Place to Work Company, we are seeking to recruit an Email Marketing Specialist to join their expanding team based in Limassol (Hybrid).

Main Responsibilities & Skills

  • Plan and implement email marketing strategies and campaigns aimed at boosting customer engagement and retention
  • Develop and oversee email marketing schedules to ensure timely and relevant content distribution
  • Create, code, and test responsive email templates, focusing on deliverability and user experience optimization
  • Segment email lists based on user data and behavior for effective personalization and targeting of email campaigns
  • Track email performance metrics such as open rates, click-through rates, and conversion rates, making data-driven adjustments
  • Perform A/B testing and analyze campaign outcomes to uncover areas for improvement
  • Ensure adherence to email marketing regulations and best practices, including CAN-SPAM and GDPR
  • Work collaboratively with teams like design, content, and client service to ensure email marketing efforts align with overall marketing strategies
  • Keep abreast of industry trends and best practices in email marketing to continually improve campaign effectiveness

Requirements and skills

  • BSc degree in Marketing, Digital Marketing, Communications or in any other relevant field
  • Proven 3+ years of experience as an Email Marketing Specialist preferably in the financial industry
  • Hands on experience with HTML and CSS for email template design and coding
  • Proficiency in email marketing platforms (e.g. Mailchimp, SendGridm Campaign Monitor and marketing automation tools
  • Familiarity with email deliverability best practices, spam regulations and email authentication protocols (DKIM, SPF, DMARC)
  • Analytical mind-set with the ability to interpret data, perform A/B testing and make data-driven decisions
  • Excellent written communication and copywriting skills (English)
  • An ability to work under tight deadlines and fast paced environment
  • You must be able to live and work freely in the EU


  • An attractive remuneration package based on experience and qualifications
  • Flexible Working hours / Working from home option
  • Bonus
  • Lunch
  • Medical insurance coverage
  • Maternity & Paternity Benefits
  • 21 days’ annual leave and paid sick leave
  • Great opportunities for personal and career growth
  • Friendly Working Environment & Multicultural team