Manpower Cyprus on behalf of our client, a Global leader in online trading, is seeking an enthusiastic and committed Marketing Automation Specialist to join their dynamic team in Larnaca.
As a Marketing Automation Specialist, you will play a critical role in managing and optimizing automated campaigns to drive lead generation, client retention, and overall marketing performance
Duties & Responsibilities
- Manage and optimize the company’s marketing automation platform
- Design and implement customer journeys and event-driven campaigns (email, SMS, in-app, and push notifications)
- Plan, execute, and analyze multi-channel campaigns tailored to client segments and life cycle stages
- Collaborate with creative and content teams to develop engaging messaging and visuals
- Ensure campaigns align with brand guidelines and regulatory compliance
- Monitor analytics and dashboards to optimize campaign performance and engagement metrics
- Use segmentation tools to create targeted customer journeys and personalized communication
- Conduct A/B and multivariate testing to improve campaign strategies
- Provide detailed reports and insights for continuous improvement
- Support regional teams with localized campaigns
Requirements
- BSc/BA in Marketing or a related field
- 2+ years’ experience in marketing automation, preferably in financial or brokerage sectors
- Proficiency with marketing automation platforms (eg, Solitics, Braze)
- Knowledge of event-driven triggers, segmentation, and data management
- Understanding of SQL, HTML, CSS, and API integration
- Must be eligible to work within the EU
Benefits
- Attractive remuneration package
- Annual leave starting at 22 days (up to 30 days with years of service)
- Hybrid work mode
- Friday afternoons off during July and August
- Birthday leave
- Referral bonus scheme
- Participation in the company’s medical and group discount schemes
- Free gym membership (Larnaca)
- Complimentary snacks, fruits, beverages, and periodic office lunches
- Lifelong learning allowance with paid educational leave